Get your Workwear to do the Work for you

So, what happens if you don’t have the budget, staff or time to manage your marketing? Even in today’s technologically driven world, word of mouth marketing is still a powerful tool. How many times have you listened to your colleagues or family when they have told you about a positive or negative experience they have had with a business.

You have likely either searched for that business yourself, if it was a positive, or completely avoided the business if it was a negative. So why do we trust other people’s opinions and experiences with these businesses? To keep it short and simple, we value these people’s opinions when making choices about where we want to purchase items.

We value people’s opinions so much so that again according to ABS 2017 statistics, reading and writing social media reviews and comments will influence shopping behaviour of 67% of consumers.

So how can you apply this form of word of mouth marketing into your existing business model? Have you ever thought about embroidering or digital printing your logo and your company’s details onto polos, business shirts or jackets?

Unlike the constant costs and need to update a website to stay up to date with current trends. Personalising uniforms with your company’s logo, will not only last for years but is also one of the best ways to market your business. After all, your employees are not only a walking, talking billboard for your business, but it also creates a sense of belonging and professionalism to your employees.

So, what’s important to take away from this? Technology will only increase its reach further into the future. Sometimes it isn’t possible to have a large budget dedicated to marketing to keep up with these technological trends.

However, word of mouth is a powerful marketing tool as people trust family, friends and colleagues’ opinions on their dealings with businesses. Personalising uniforms is a way to take advantage of word of mouth marketing whilst, establishing your business in a clean and professional light.

*Statistics taken from the Australian Bureau of Statistics (ABS)