How To Use Your Logo Strategically on Your Uniforms

There can be an overwhelming number of options out there when choosing how and where to place your logo on your uniform.

Do the colours stand out against the garment fabric? Are you placing it in a spot that will get good visibility from potential customers? Should you use a heat press or embroider?

Still feeling unsure on how to strategically use your logo on corporate garments and uniforms? Read our tips and tricks below.

Do I even need a logo on my uniform?

Most corporate businesses bypass the logo, however there are a number of benefits when it comes to branded uniforms. Some of the benefits include:

• If your logo really stands out against a colour, use this to your advantage! Making your logo stand out on your uniform helps to make a statement about your business and portrays this brand message to customers.
• If your team presents themselves as neat and professional-looking, potential customers will remember it. Your employees are like walking billboards for your company and could reach hundreds, if not thousands of potential customers every time they step out of the office.
• They provide a sense of pride and belonging to all employees and it takes away any form of hierarchy, as everyone is wearing the same thing.

How should you use your logo on your uniform?

Both the logo and the garment should be simply but catchy and it’s important that the logo is well designed, bold and fits the style and type of garment.

Depending on the type of garment and what your business branding is hoping to achieve, this will help you determine where on your garment you’ll have the logo printed.

When should I embroider vs heat transfer?

Both are valuable methods when adding a logo to your uniform. Screen printing is a good option for larger logos where more detail is required and is a cost-effective method when done in larger numbers.

For smaller corporate logos, embroidery is usually recommended as it provides a neat, clean look and works well on polos and business shirts.

Speak to our friendly team today who will be able to help you get the most out of your branded uniform.